Rooster Tail, FlatFish, Lil’ Corky, Spin-N-Glo, and Hildebrandt represent iconic lure and brand name products that have withstood-the-test-of-time in regard to their popularity, fish catching ability, and sales volume. More recent successes like Mag Lip, Big Al’s Fish Flash and Maxi Jig have propelled Yakima Bait into a new era of prominence.